Forbes: The secret hack for growth

Companies looking to grow often invest a fortune in advanced tools, AI trends and automated marketing strategies. Yet the expected growth often fails to materialise.

@ Lana Van Nieuwenhuyzen

What is missing? A focus on the human psyche. After all, a company's success does not depend on the technology it uses, but on how well it understands human behavior and decision-making processes.

BEHAVIOR PSYCHOLOGY

Despite thinking of ourselves as rational beings, the opposite has long been proven by scientists worldwide, such as Daniel Kahneman and Robert Cialdini.

They concluded that we base our decisions on a whole set of pre-programmed unconscious principles in our brain. Those who understand this psychology can respond to human behavior and prompt people to take action.

Big players like Uber and Google have long understood this. They therefore deploy technology in a clever way (they help you solve problems) thanks to their knowledge of behavior psychology.

In Belgium, this knowledge is still untapped. ‘Companies that cleverly apply these insights have a huge advantage,’ says Kaat Declerck of HumanEyes. They sell easier, convince faster and leave competitors behind. And the best part? This is not magic, it's science.

HumanEyes is Belgium's pioneer in behavior psychology. For over 10 years, founders Kaat and Elien have been helping companies to increase their turnover, conversion and impact with psychological strategies that really work.

For example, for an HR services group, they provided as many leads within three days as they normally do in a year (+7300% conversion). By integrating knowledge from behavior science, companies can minimise risks while creating new opportunities for market leadership.

Want to stop guessing and start growing in a scientifically backed way?

Get started with behavior psychology.

Contact Elien ( Elien@humaneyes.be ) to find out how psychology can help you.