Everything you design is meant to get people to act
More satisfied customers
More adoption of your or app
More leads and sales
And yet, people often don’t act
The problem is rarely a lack of ideas. Marketing, sales, product and service each look at the same challenge from their own perspective. That quickly leads to several solutions that sound logical, but little certainty about which one will actually make a difference.
You’re not alone.
As long as you don’t know why people do or don’t take action, you’re guessing.
How we uncover what drives people to act
Understand your audience
We look at how people actually decide and behave today. This shows you what motivates them, what holds them back and where behavior gets stuck.
Real behavior, not assumptions
Make clear choices
We know which factors influence behavior and which levers you can pull. So you can make more confident choices about what to do, on your own or together with us.
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Evidence, not gut feeling
Evidence, not gut feeling
We turn behavioral insights into clear flows, interfaces and communication that help people actually take the desired step.
Translate behavior into design
Built on science.
Made for the real world.
We base our approach on proven insights from behavioral science. We combine that knowledge with years of experience in research, design, communication and organizational change.
This takes gut feeling out of the debate, so you can make evidence-based choices you can apply immediately.
This takes gut feeling out of the debate, so you can make evidence-based choices you can apply immediately.
Our solutions
Your challenge solved
Get clarity on your challenge
For organizations that want to understand why people aren’t taking action today and where to invest for the greatest impact.
You get:
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insight into what motivates people and holds them back
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clear priorities
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concrete recommendations
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support with implementation and validation where needed
HumanEyes Academy
Learn how to get people to take action
For professionals and teams who want to apply behavioral psychology themselves in communications, research, customer journeys and products.
You get:
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practical techniques
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exercises based on relatable cases
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tools you can use right away
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more confidence in your day-to-day decisions
What our clients say
"We hebben van jullie de wetenschappelijke technieken geleerd en kunnen deze nu zelf toepassen op alle andere communicatie."
Gauthier Vervaeke
E-commerce manager
"Jullie communicatie verloopt ongelooflijk vlot en de beschikbaarheid en toewijding om afspraken na te komen is gewoonweg uitstekend."
Benedict Decoster
Customer Engagement Manager
"Bij alles leggen jullie die focus keihard op het gewenst gedrag van de doelgroep, daar zijn jullie echt heel sterk in! Daardoor is de focus ook echt conversie!"
Katia Debusschere
Manager Acquisition and Conversion
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Misschien vraag je je dit nog af
Be confident you’re making the right move
Tell us which behavior you want to change. Together, we’ll look at what you already know and where more insight is needed.